How Talent Force Global Built a High-Performing Sales Team in South Africa with DNA EOR
A Fast-Growing Business, A Need for Scale
Talent Force Global (TFG), a fast-growing outsourcing company headquartered in Andorra, connects international clients with skilled talent around the world. When a major UK-based client tasked them with rapidly building a high-quality sales team, TFG knew they needed a smart, scalable solution.
Hiring in the UK or the US was too expensive, and establishing a legal entity in a new country would slow them down. That’s when TFG turned to South Africa, and to DNA EOR as their Employer of Record (EOR).
Overview
Talent Force Global (TFG) – An Andorra-based outsourcing provider that supplies skilled talent (sales, customer service, IT, etc.) to clients worldwide.
Scale up an English-speaking sales team for a major UK-based client in a cost-effective location, without the delays and complexity of establishing a local entity.
South Africa, for its abundant talent pool, strong work ethic, English proficiency, and significantly lower operating costs compared to the UK/US.
Partner with DNA, acting as TFG’s Employer of Record (EOR) in South Africa, to hire and manage local staff on TFG’s behalf.
Rapidly built a high-performing team of 60+ sales representatives in South Africa. Achieved superior employee retention and performance, ~70% lower labour costs, and full compliance with South African employment laws, all while freeing TFG to focus on core operations. TFG is on track to expand to 200+ South African staff with DNA’s continued support.
Why South Africa? Work Ethic Meets Cost Efficiency
Talent Force Global (TFG), a fast-growing outsourcing company headquartered in Andorra, connects international clients with skilled talent around the world. When a major UK-based client tasked them with rapidly building a high-quality sales team, TFG knew they needed a smart, scalable solution.
Hiring in the UK or the US was too expensive, and establishing a legal entity in a new country would slow them down. That’s when TFG turned to South Africa, and to DNA EOR as their Employer of Record (EOR).
Enter DNA: An Embedded EOR Partner
DNA stepped in as the legal employer for TFG’s South African team, handling everything from onboarding and payroll to contracts and compliance.
“The team at DNA took the admin off our plate completely,” says Ben. “They listened, they understood our business, and they helped us scale quickly without compromising on quality.”
Anton van Heerden, Managing Director at DNA, adds:
“From the beginning, we could see Ben and his team had a clear vision and a strong sense of purpose. Our role was to remove the red tape and help them unlock the power of South African talent – fast, compliantly, and at scale.”
From 0 to 60+ Sales Reps in Months
With DNA managing the compliance and employment side, TFG focused on recruiting and ramping up talent in South Africa. The results were rapid and impressive: from zero to over 60 full-time sales and business development reps in under a year.
“DNA allowed us to move fast. We crossed 20 people by Christmas, and now we’re heading toward 70. The client is thrilled, and so are we.”
The sales team services a global client base and continues to outperform benchmarks set by their UK and US counterparts.
Not Just a Platform
What stood out to Ben was the human touch. “We looked at EOR platforms, but they just don’t talk back. With DNA, I pick up the phone and get to speak to Anton or Natalie. They bring real solutions, not chatbots.”
Anton reflects:
“What makes EOR work isn’t just software. It’s local knowledge, compliance expertise, and showing up when it matters. That’s what we’re here for.”
Looking Ahead: 200+ and Beyond
TFG plans to scale to over 200 people in South Africa, with DNA continuing to lead the way on local compliance, HR, and payroll.
“If DNA wasn’t there, we’d have a big problem. I don’t think we could replace them easily. The gains in time, efficiency, and peace of mind have been massive,” says Ben.
Advice to Other Companies Expanding to South Africa?
Ben doesn’t mince words:
“Setting up a legal entity would’ve been too much work. With DNA, we didn’t have to think about it. They made South Africa possible for us.”
And his advice for others exploring the region?
“Use an EOR. And if you want people who care, call DNA.”
“I consider using an Employer of Record like DNA a no-brainer. If we had to set up a legal entity ourselves, we probably wouldn’t have done it, it’s just too much work. Using DNA saved us so much time and effort. If you’re thinking about expanding to South Africa, just give DNA a call. I’m sure they’ll do an amazing job for you.”
– Ben Tellez, Business Director, Talent Force Global –